Instagram may have become a "popular" social media platform in 2017 and will remain so in 2020 and beyond. What makes Instagram unique? It is very visual and entertaining and has many active users, over 600 million. The combination of these factors can help you gain followers by organic means, followers who are capable of becoming loyal fans of your business.
If you're hoping to increase your Instagram followers naturally, the first thing you need to have is an action plan. If you still need an Instagram strategy, you'll throw every technique and tactic against the wall, hoping something will work. If you have a solid plan, the following suggestions from a well-known CT-based SEO could help you get more Instagram followers.
Understand your domain
Everything you do to promote your business and grow your Instagram followers comes down to focusing on a specific area of expertise. If you know the exact demographics of your ideal customer, you remove the uncertainty and stress of your marketing strategies. In addition, you have a better chance of achieving your goals.
Post videos and other visual content
You've probably heard about how the use of videos is growing in popularity, but it's been that way for a while. If you only post images in photos and do not use tape, you are missing out on a critical marketing method and a lot of potential engagement. In 2020, an astonishing 80 per cent of internet traffic was predicted to come from video content.
Good picture quality
A recent Yahoo Labs and Georgia Tech study found that filtered images were viewed more often by users than those not screened. Instagram has a lot of filters available to choose from. The most effective filters have been shown to provide high contrast, higher exposure and lower temperatures. For what filters to use, it's best to limit yourself to steam and be consistent. Research has shown that the most popular brands on Instagram always apply the same filter to every post.
Content promotion
Using hashtags is one of the best ways to gain followers on Instagram because they "get" the content they see. Using at least one hashtag in each post can result in 12.6% more engagement. Instagram allows space for at least 30 hashtags.
Utilize the best hashtags to grow followers
A brand or company has created a branded hashtag to promote its products or services. Just because it's "branded" doesn't mean you shouldn't use it. The next time you check your competitors (if you haven't already, you should start), look at their hashtags. You'll likely find that they use the same hashtags you hope to see, possibly even the hashtags they use for their brand.
Communicate with the community
If your goal is to increase your Instagram fanbase, you need to increase engagement with your content by doing something to engage with your posts. Instagram users are more engaged than other social networks, so it has to be too.
